WHAT:
Targeted Account-Based Marketing (ABM) Campaign
WHY:
This account-based marketing campaign was launched to increase engagement with key CXO and IT level contacts from a target prospect account. All of the content addresses industry challenges the prospect account is facing and centres around the theme of transit innovation.
RESULTS:
The campaign has shifted perceptions and improved awareness, resulting in an increase in website traffic duration (111% above the average visitor, with 52% higher page views per session than our website average.) Since the campaign launch, Trapeze Group has been invited to in-person meetings with the target account and will be submitting proposals based on identified opportunities.
ROLES:
Marketing Creative Director, Graphic Designer