WHAT:
New Podcast Creation
WHY:
The goal of this podcast is to build Trapeze Group's reputation as thought leaders in the public transit industry. Additionally, the podcast will facilitate Trapeze's account-based marketing efforts, as it perfectly aligns with the company's Account-Based Marketing (ABM) and sales strategies. The podcast will help Trapeze engage with C-level transit executives who aren’t currently reached with other content marketing efforts.
RESULTS:
The majority of our listeners come from our target audience in North America (85%), and the remaining audience consists of global representation from France (2.5%), the UK (2.5%), and Australia (2%.) Since the launch, Transit Unplugged has received support from transit industry publications who shared our press release, tweeted or retweeted episodes, have engaged on Instagram and shared podcast episodes in their weekly newsletters. Our target demographic, C-level executives, has reached out to Trapeze to compliment the content in the podcast personally.
ROLES:
Marketing Creative Director, Audio Producer, Voice Actor, Graphic Designer